How to add video to your Mailchimp newsletter

** Updated 27 Feb, 2015 **

Want to add a YouTube video to your Mailchimp email newsletter?

Email clients don’t actually allow you to embed video in your newsletters, but Mailchimp have a super easy work-around with their brand new Video content block …

MailChimp Video Content Block

Simply drag it into your email template and add your video URL and add a caption. If your video is hosted on YouTube or Vimeo, MailChimp will automatically generate a screenshot for you. If you don’t like it – or if your video is hosted elsewhere – then you can upload your own image instead. Don’t forget to add some alt text so your email will still make sense if the image doesn’t show!

Add the Video URL - MailChimp will do the rest

In the Settings tab you can easily set the alignment of the video, and even change the position of the caption.

Add the Video URL

And here is the finished product:

The finished product


24 Comments on “How to add video to your Mailchimp newsletter

  1. Great tip! Have been sruggling with this for ages. Those graphics really help. Thankyou!

    • Hi Louise, so glad to help! If you have anything else you would like to learn how to do in Mailchimp let me know!

    • Glad to help! Its always nice to find there’s an easier way of doing things :)

  2. Cool! I use MailChimp – and while I know there are some drawbacks as compared to AWeber in particular – I just do love MailChimp for so many reasons. :-)

    • I gotta admit, I like Mailchimp. It does everything I need it to and has loads of cool features to help you make the most of your email list …. that and its free to use while you’re just getting started.

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      • Thanks Meg, I finally got the video to show up, but there is all this junk next to it:

        ” target=”_self” style=”color: #EB4102;font-weight: normal;text-decoration: underline;word-wrap: break-word !important;”>Invalid URI supplied

        how do I get rid of that?

  4. Thanks dear. I was just thinking to add a URL link and allow users to click on it. But, your way is much better. It looks much more professional. I think I will try it on my campaign. I hope it works on my template.

  5. OOps!! Thanks for this simple yet great help. I was looking for this video embedding.

    How can I use auto-play videos in newsletter like webpages?

    • Hi Jewel

      Unfortunately you can’t add videos themselves to emails. An email is quite a different beast from a website, and embedding videos really just doesn’t work as many email clients will just strip out the embedded video.

      There are a couple of services that will let you add video into emails … check out – but even they can don’t guarantee that all your subscribers will be able to see the video.

      • am unable to make this work, following it to the letter. I am trying to link a UTube video into Mailchimp following these instructions. Mailchimp seems to drop the video altogether in the test email. All I am successful in Mailchimp using the stillshot, adding the link to THAT. I am unable to see what I am doing wrong.

        • Hi Paula, if you are following these instructions and its not working, you might need to contact MailChimp with a support request as it sounds like there may be something wrong with the way their system is working.

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  7. Hi Meg
    Can you help? I’ve tried this so many times and it’s not working at all.

    I’m putting this in my email campaign


    (This is the URL

    ANd all that happens is I get all that text in the box and no image / link to youtube…? I’m getting so frustrated as everyone’s saying it’s so easy 😉
    Any ideas?

  8. Is there any way to do that same before blog post updates are sent out? I don’t do the newsletter thing. I have my blog posts automatically emailed. I’m a little confused about that. Is there any way to include a mergetag in my blog post updates before they get sent out?

  9. Hi – this works great, but I can’t get the video to center. It is always justifies to the left. I tried centering the actual code. Thanks for any help.

    • Hi Matt

      Its not always as easy as it should be to center a video in MailChimp using the merge tag. Technically you should be able to highlight the merge tag in your email editor and click on the center button in the editing tools …. however, it doesn’t seem to work consistently.

      The best way to do it is to take your own screenshot of the video, add a play button overlay to the image (if you want one), paste that image into your email & center it and then link it to the video in YouTube.

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