Why should I use email to market my business?
“If you’re not building an email list, you’re an idiot.”
~ Derek Halpern, Social Triggers
“Building your email list is important for your business because the more people who are truly interested in your services that you can reach with just one email, the more site visits, downloads and money you can potentially make.”
~ Ciera Design Blog
How often should I email my list?
“You may email your list as often as you have something valuable to communicate to at least 20% of them.”
~ Naomi Dunford, ittybiz.com
“Go ahead: Send more mail! But first, make sure it’s awesome and noteworthy and strives to offer something of real value to the subscriber, whether that’s a deal or an anecdote or some breaking news.”
~ Marco Marini via Email Critic
What should I write about?
“Whether it is an email or a blog post, NO ONE has time to read something that benefits you and not them.”
~ Tara Jacobsen, Marketing Artfully
“Instead of writing a one-off email every week, try creating a theme behind your posts. Just like choosing your niche, this will help to narrow your focus and make writing that weekly email a little easier. Remember, just like you, your readers probably have an inbox full of emails waiting for a response, so make it quick and make it valuable.”
~ Sarah, XO Sarah
“When it comes to writing great content, think of it as gift giving. You know the saying giving is better than receiving… this is true for great content! Share something that is educational or informative… something your ideal client can use or practice. Make it a goal to leave an impact on your reader, in other words… after they see your content it will improve something in their world.”
~ Amy D Robertson, LaunchIt Girl
How to I make sure my emails don’t end up being sent to the spam folder?
“Easy! Send timely, targeted, relevant, valuable emails to people who have asked for them.”
~ DJ Waldow via Copyblogger
How can I get more of my subscribers to open my emails?
“35% of email recipients open email based on the subject line alone”
~ Jay Baer, Convince & Convert
“After experimenting with lots of different approaches I discovered two that seemed to work well for me. First, was mentioning the recipients name in the subject line. This caused a significant spike in the numbers opening the emails. The second was including some sense of urgency in the subject line. This didn’t have as significant impact, but was still worth doing when appropriate.”
~ Paul Boag, Boag World
If your subject line doesn’t capture interest or curiosity, your email doesn’t get opened. And if nobody opens your email, there’s no point in writing the email.
How can I encourage more of my readers to click on the links in my emails?
“People want to know what’s in it for them. So spell out the benefit of clicking on your email link.”
~ Sally Ann Miller
How many subscribers do I need to make email marketing worthwhile?
“In February 2014 I launched a two day elite service for $1200 and sold 4 of them within two weeks. I had 6 newsletter subscribers.”
~ Halley Gray, Evolve & Succeed
“When it comes to list building numbers aren’t the most important thing. It costs money and time to manage a large list. Why have 100,000 subscribers if only a small percentage read your emails?”
~ Sally Ann Miller
How can I get more people to subscribe to my list?
“Don’t sulk about how ‘nobody is signing up for my email list’. No. Go solve someone’s problem, go serve someone.”
~ The Fizzle Show
“Prominently ask people to subscribe – then provide amazing value.”
~ Nate Desmond via ProBlogger
“Let me stress this – your focus in ANY effort to grow your list should be on getting more QUALITY subscribers that are a good match for your business versus just increasing your subscriber number with dead-weight non-interested email addresses. I’ll take 50 quality subscribers over 500 uninterested ones any day (and you should too).”
~ Liz Lockard
Do I need to have an opt-in freebie to build my list?
“If there is one thing that can help you build your email list extra fast, its an opt-in freebie! Why? Because it is an excellent way to entice subscribers to sign up for your list – and it offers a win win opportunity for you both – they get some valuable content and you get their email address!!”
~ Oooh, I said that … you can read the full post here.
If you’ve got any other burning questions about email marketing, ask them in the comments below …