Your email newsletter is a fabulous vehicle to help you establish your credentials as an expert in your niche. You want your readers to see that you know what you’re talking about – it helps to build their trust in your brand, products & services. Its also a great way of selling … without SELLING. You can talk about your clients, the products and services you provide, what you do and what you know – and its a natural part of the conversation.
Here are some ideas to help you provide content that is really valuable for your readers – and also shows them that you really know your stuff:
- Share a presentation you have done recently
- Promote coming events where you will be presenting. Tell your subscribers why they should attend, and what they will learn from you.
- Write a case study
- Create a tutorial
- Answer a series of FAQs on your topic of expertise
- Share best practices in your field of knowledge
- Share links to your guest posts on other websites
- Display examples of your work
- Summarise recent research in your area of expertise. Make it short, sweet and easy to read – and offer your insight into the potential impact for your industry or clients
- Put together a list of really useful resources for your subscribers – apps, blog posts, podcasts, books, websites …
I’ve been listening to a particularly interesting podcast today from Wes Shaeffer, The Sales Whisperer and DJ Waldow, author of The Rebel’s Guide to Email Marketing. The main takeaway of this for me was that being more human & building connections with your subscribers will enable you to be more successful with your email marketing. If you want some ideas to help you create great newsletter content that will help you build strong relationships with your subscribers, check out last month’s content inspiration.